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A media perspective on HRD

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journal contribution
posted on 2020-01-06, 11:28 authored by David McGuire, CHRISTINE CROSSCHRISTINE CROSS, Claire Murphy
The problem and the solution. Media perceptions of human resource development (HRD) matter. Corporate identity works in the context of corporate mission, corporate visual image, and corporate reputation.These are applied to the HRD field here and illustrated with a content analysis of instances of HRD in six major newspapers in the United Kingdom and the United States.The article concludes that branding and cultivating the right media perception of HRD is essential to attracting the right personnel, enhancing the field's reputation, maintaining relevance, and cultivating growth.

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Publication

Advances in Development Human Resources: 9 (1)

Publisher

Sage

Note

peer-reviewed

Language

English

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