This study
aims to identify professional product design roles. It presents the results of
a survey of 251 graduates from undergraduate product design courses. Data was
gathered about graduate s job descriptions; the companies that employ product
designers and the postgraduate education taken. The objective was to show how
design practice has evolved and the effect that this has had on product design
as a discipline. The results highlight the cross over between design
disciplines, the integration of product designers across different industries
and the variety of roles that product designers undertake. Implications for
product design education are discussed and recommendations are presented.