Perch design: reflections on a journey from design research to design practice and business

Simon Dennehy is the founder and CEO of Perch; he graduated from the National College of Art and Design in 2003. After working in industry with many progressive Irish companies, he chose to return to his alma mater to commence a two year research Masters, through Industrial Design. He subsequently grew the successful Perch studios which now employs five designers who commercialise their ongoing design research in to Applied Human Movement. In an interview with Adam de Eyto of ITERATIONS and Design Factors, Simon reflects on his journey through design research and the world of design consultancy.