Role of press in political socialization of youth of Pakistan during 2018

This paper examined the political upheaval in Pakistan, the role of the Press and the emerging trend of political socialization of youth are inevitablybecoming a necessity for the political parties. They use the press for their media campaigns, promote their manifestos and to get the support of public. The main motive this study is to dig out the role of press and political socialization of youth during the elections of 2018. Survey design was applied, while questionnaire was used to gather data regarding the political socialization of youth and the role of press. The findings of the study revealed that different political parties employ a variety of strategies to politically socialize the youth, including designed campaigns and promoted their agendas through the media in a way that can socialize the youth.