Social media role marketing management the tourist perception in Malakand Division of Khyber Pakhtunkhwa, Pakistan

The aim of the current research was to find out the role of social media in tourism marketing. In this regard the researcher investigates the perception of tourism in Malakand division. The role of social media in tourism is positive toward tourist spots, and through social media people have become aware about tourism marketing, tourism can touch the sky of popularity and highlighted the problem in tourist spots and types of problem were faced by tourist there. The Researcher used quantitative method to collect data from those people who had visited to tourists’ spots; the populations of the research study were the tourist of Malakand division. Data was collected from the four-district people who visited to tourist spots. The result of the study revealed that the visitors were influenced by the social media. The finding also explored that social media as a tool for the govt or local that they make the tourism industry economically strong.

Keywords: Tourism Marketing, Social Media, Tourist Perception, Malakand Division