This study explores the drivers of succession intentions among daughters of family business owners. Drawing on the Theory of Planned Behaviour and using a dataset of 7,798 daughters from 44 countries, we find that parental instrumental support and family business work experience positively influence the family business succession intentions of daughters. Moreover, subjective norms moderate these relationships, demonstrating the role that social groups play in the formation of succession intentions. Our results also point to a systemic national gender gap effect on the succession intentions of daughters.