posted on 2019-01-15, 15:35authored byValentina Sommovigo, Ilaria Setti, Piergiorgio Argentero
In the service sector, customer-related social stressors may weaken employees’ well-being,
impairing job-related outcomes. Drawing on the Conservation of Resources theory and on the
psychology of sustainability, fostering personal resources become critical to encourage service providers
who can effectively manage such job demands. This study investigated how customer-related social
stressors and customer orientation influence service recovery performance and whether resilience
buffers the negative effects of customer incivility on service recovery performance. One hundred
and fifty-seven Italian customer-contact employees completed a questionnaire analyzing customer
incivility, customer-related social stressors, resilience, customer orientation, and service recovery
performance. Regression analyses and SEMs were conducted. Although all customer-related
social stressors indirectly and negatively influenced service recovery performance by increasing
burnout symptoms, customer incivility only exerted a direct and detrimental impact on service
recovery performance. Customer orientation was directly and positively associated with service
recovery performance. Highly resilient employees were less affected by variations in service
recovery performance across customer incivility levels. Within the psychology of sustainability
framework, promoting resilient workplaces is crucial to foster healthy and sustainable work
settings. Service organizations can greatly benefit from providing their employees with psychological
resilience training programs, cultivating high customer-oriented attitudes through mentoring sessions,
and hiring highly customer-oriented and resilient employees for customer-contact occupations.