Despite claims in the literature that "traditional" methods and techniques are inadequate and poorly matched to the demands of the Web design context, the findings from a field survey of Web/hypermedia systems designers in Ireland indicate quite the contrary. In general, the notion of "method" in the traditional sense seems to have been largely displaced by hybrid aggregations of techniques and other method fragments -- selected on the basis of usefulness and purposefully blended within an overarching framework of an in-house development process.