Research 262: A community based social marketing approach for increased participation in WEEE recycling (ColectWEEE)

This study explored human behaviour in relation to small WEEE recycling through 26 in-depth interviews with 30 participants; observations and casual conversations at a civic amenity site and waste collection event; and participant observation at 25 retailers. The study proposes a multi-pronged approach to social marketing campaigns with the aim of increasing participation in small WEEE recycling.