Turning the tide - from cars to active transport

Humans create and use tools that allow us to achieve new things and make our lives easier. This is evident in the world of transport. Since the first sail and the first wheel, new forms of transport have created opportunities and made it easier for us to get from A to B. On land, the advent of the motor car was the pinnacle of this development, allowing us our own comfortable and easy way to get around. The motorcar age has shaped the development of the places we live in and how we live. Furthermore, the alignment of business interests with a product that provides such personal convenience has been and remains a powerful force of change.