posted on 2013-12-18, 15:13authored byDavid Williams
This thesis is an exploration of the commodification of
architecture, where the matter of a building has been reduced
to the status of an object, and an exploration of the neglected
space that lies between such objects. This is most often
seen in the architecture of speculative development, and is
symptomatic of how architecture has been treated by its close
association with the market economy. The prevailing mode
of the construction industry is one of economy, and the
capitalist system in which architecture works now demands
revenue. This has resulted in the need to drive ‘newness’, an
almost inbuilt obsolescence created from the need to sell new
buildings, resulting in an unchecked process of generative
form1. Adam Caruso decries what he calls ‘The Tyranny of
The New’, the condition of novelty that undermines the
cultural continuity of architecture. The ever changing form
of the architecture of late capitalism has been driven by the
market’s demand to exaggerate the obsolescence of existing
structures. Newness and expansion are driven by the needs
of the market to sell floor space. Such buildings are usually
insular, acting as singular objects which rely purely on image.
They are framed by the spaces between them, spaces which
are neglected by the objects‘ lack of engagement with the
outside world. Their architectural qualities are purely image,
in keeping with the requirement for novelty.
The profession of architecture now seems to bow
unequivocally to economic demand. Commercial projects
most often rely on a formalism, the qualities of which are
primarily visual, and applied after the fact as a ‘compensatory
facade’2, according to Kenneth Frampton. This is an image
applied to a building simply to put a friendly face on the
universalist system of architectural objects, which are
predicated entirely on production. The economy of means
present in such projects renders any other qualities of the
architecture as distantly secondary.