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Getting the right design or getting the design right: an observation of 18 industry projects progressing through a structured design thinking process
Date
2015
Abstract
Harvard business professor Theodore Levitt once said “People don’t want to buy a quarter-inch drill, they want to buy a quarterinch hole” This quote, often used by design thinking promoters, re-prioritises human needs in place of traditional market data. This has the effect of repositioning design thinking from ‘supplying a solution’ for a defined problem to ‘serving a need’ to an open ended problem. Here, design thinking takes the role of a strategic driver at the front end of innovation processes. By this emphasis design offers its full potential, where one can identify a problems root cause and work towards ‘the right design’.
Supervisor
Description
peer-reviewed
Publisher
University of Limerick
Citation
ITERATIONS;01, pp. 14-21
Collections
Files
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Vaugh_2015_getting.pdf
Adobe PDF, 196.57 KB
Keywords
Funding code
Funding Information
Sustainable Development Goals
External Link
Type
Article
Rights
https://creativecommons.org/licenses/by-nc-sa/1.0/