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Research 262: A community based social marketing approach for increased participation in WEEE recycling (ColectWEEE)

Date
2018
Abstract
This study explored human behaviour in relation to small WEEE recycling through 26 in-depth interviews with 30 participants; observations and casual conversations at a civic amenity site and waste collection event; and participant observation at 25 retailers. The study proposes a multi-pronged approach to social marketing campaigns with the aim of increasing participation in small WEEE recycling.
Supervisor
Description
non-peer-reviewed
Publisher
Environmental Protection Agency (EPA)
Citation
Collections
Electronic & Computer Engineering
Management & Marketing
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Research_Report_262.pdf
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Keywords
WEEE recycling
ULRR Identifiers
https://researchrepository.ul.ie/handle/10344/9019
 https://doi.org/10.34961/244
Funding code
Funding Information
Sustainable Development Goals
External Link
Type
Report
Rights
https://creativecommons.org/licenses/by-nc-sa/1.0/
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