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Older adults and self-service banking: a user centred study into the behaviour of older adults interacting with automated teller machines, collected and synthesised using visual research methods
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Date
2017
Abstract
It is now well documented that the world’s population is ageing and living longer. Thus, there is a growing emphasis on social inclusion and integration for this ageing demographic. Financial institutions implement self-service technologies to reduce costs and add customer convenience. However, there are many customer segments that do not wish to move over to self-service technology and still prefer the traditional branch interaction of using a teller.
Supervisor
Description
peer-reviewed
Publisher
University of Limerick
Citation
ITERATIONS;05, pp. 52-61