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Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations
Date
2008
Abstract
This paper utilizes a narrative approach to critically appraise the challenges and paradoxes faced by tourism destination marketing, and the inherent weaknesses of the traditional marketing management framework to adequately address them. In so doing, the treatment of place as a set of attributes is contrasted with its conceptualisation as a set of meanings. In perceiving place as a set of meanings, the focus of attention shifts to a number of different issues, such as the role of culture and symbolic meanings in the construction and experience of place and the contested “realities” involved in the making of a tourism destination.
Supervisor
Description
peer-reviewed
Publisher
Taylor & Francis - Routledge
Citation
Journal of Strategic Marketing;16 (1), pp. 27-39
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Files
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Lichrou_2008_place.pdf
Adobe PDF, 214.96 KB