de Eyto, Adam2025-08-012025-08-012016ITERATIONS;04, pp. 42-45https://hdl.handle.net/10344/6129https://doi.org/10.34961/1561non-peer-reviewedFrank Long is a Director at Frontend.com, Europe’s leading User Experience design agency. After working as an Industrial Designer for LG Electronics in the late 1990s, Frank joined Frontend in 1999 and helped navigate the agency through the .com bubble of 2001. Frank reflects here on the changing nature of design and on how Frontend has become nationally and internationally recognised for it’s work in UX, User research and Interaction Design.enhttps://creativecommons.org/licenses/by-nc-sa/1.0/Frank LongReport