Culture in global software development - a weakness or strength?

Cultural diversity is assumed to be a fundamental issue in global software development. Research carried out to date has raised concerns over how to manage cultural differences in global software development. Our empirical research in India, a major outsourcing destination, has helped us investigate this complex issue of global software development. A triangulated study based on a questionnaire, telephonic interviews and structured face-to-face interviews with 15 Project Managers and Senior Executives has revealed how they cope with the demands of cultural differences imposed by a geographically distributed environment. This research study brings forward various techniques initiated by these project managers to deal with cultural differences that exist within geographically distributed software development teams. We also discuss different strategies and make a case to explain how to build on and take advantage of cultural differences that exist in global software development.