The longevity of fashion retail stores: organization, brand and design

The concept of the longevity of retail stores is complex and only slowly gaining acceptance. In part this is due to the different approaches and practices evident in the market positioning of retail brands and also attitudes towards design and the use of materials. The aim of this paper is to define the fashion retail landscape in order to understand the potential for more sustainable interior retail designs and to analyse types of sustainability in fashion retail. It recognizes that a sustainable retail design approach will require an enduring balance between economic, environmental protection and equity concerns (Ilić and Stanković 2013). Moreover, drawing on the concept of a circular economy, a more informed approach is required to the use of resources obtained from the environment and how waste becomes a resource and is re-cycled within the process (Bonviu 2014).