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Using focus groups in studies of ISD team behaviour

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conference contribution
posted on 2011-02-04, 12:23 authored by Colm Ó hEocha, Kieran Conboy, Xiaofeng Wang
This paper discusses an innovative focus group approach used to study an Information Systems Development (ISD) environment. The research had to cope with the application of a broad framework, untested in practice, seeking to elicit potentially highly sensitive opinions and judgments in a highly pressurised, time-restricted environment. The researchers' design of the focus groups is discussed along with an evaluation of the final approach used. The paper concludes with a set of issues for future researchers to consider when designing focus groups for their own studies, along with a set of lessons learned and recommendations arising from the research team's experience in this study.

History

Publication

The Electronic Journal of Business Research Methods (Proceedings from Ninth European Conference on Research Methods for Business and Management Studies);8/ 2/ pp. 119-131

Publisher

Academic Publishing Limited

Note

peer-reviewed

Other Funding information

SFI

Language

English

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