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A deviant art: tattoo-related stigma in an era of commodification

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posted on 2018-05-18, 10:28 authored by Gretchen Larsen, MAURICE PATTERSONMAURICE PATTERSON, Lucy Markham
In Western society, tattoos have historically signified deviance and those who were tattooed were often stigmatized as a result. Extant research examines the nature of stigma and identifies a number of stigma management strategies adopted by people with tattoos. However, this research was conducted at a time when tattoo art was largely confined to particular groups and members of society. In recent years tattooing has transformed dramatically, such that the practice has become commodified and embedded in everyday production and consumption practices. Consequently, our study examines the changing nature of tattoo-related stigma, and the subsequent impact this has had on the strategies employed by consumers to manage this stigma. Emerging stigma management strategies are identified and discussed within the context of an emergent stigma, the "stigma of the commodity."

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Publication

Psychology and Marketing;31 (8), pp. 670-681

Publisher

Wiley and Sons Ltd

Note

peer-reviewed

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This is the author version of the following article: A Deviant Art: Tattoo-Related Stigma in an Era of commodification Psychology and Marketing Gretchen Larsen, Maurice Patterson, Lucy Markham 2014, 31 (8), pp. 670-681 which has been published in final form at https://doi.org/10.1002/mar.20727 This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving. http://olabout.wiley.com/WileyCDA/Section/id-828039.html#terms

Language

English

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