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Design, iteration and a start-up journey

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posted on 2017-08-16, 08:05 authored by David (Scriba Team) Craig
A Pocket of Ideas. The idea for Scriba was borne out of a practical and personal need that was not being satisfied by existing digital styli on the market. A love of well-designed products and technology harboured since a teenager (coupled with a career in architecture) sparked the vision of exploring a new opportunity and of making this idea a reality. The idea became a sketch, the sketch became a model, the model became a 3D print which I carried around in my pocket for six months. This crude 3D print became an ever-present, physical reminder to obtain user feedback for Scriba as a concept (and the potential it represented) everywhere I went. So I set myself a goal; I would build a prototype, launch it on Kickstarter and give it a year! Eighteen months later and with a team of twelve we have just completed a successful Kickstarter launch of Scriba—the flagship product of a new consumer electronics business.

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ITERATIONS: 02, pp. 60-63

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ITERATIONS

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peer-reviewed

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English

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