Generative Sans: a generative typography project creating a complex future narrative that opens the possibilities of type with a versatility to be used across a wide variety of mediums

Generative typography is a relatively new area of type design that disrupts the norms and presents a new evolution of the processes that have developed. It sheds some of the tools defined in the last 30 years and allows it to form an evolution of the process. Within the production of this typeface I wanted to build on what had gone before and define a new aesthetic with a complexity and future narrative that would open the possibilities of type with a versatility to be used as a display type in publishing and branding projects with the ability to generate custom ligatures joined strings of text for titles, headers and logo forms.