People perspectives in the deployment of  data analytics for new knowledge generation  in pharmaceutical manufacturing

Digital medicine manufacturing of the future will almost certainly involve greater use of advanced analytics tools for more data-driven decision-making. In this article, the role of people in the deployment of data analytics tools within the pharmaceutical manufacturing setting is explored. Some perspectives are presented for how people can make sense of working cross-functionally on the analytics journey to deliver new knowledge and insights that enable data-driven decisions to be made.Data analytics is defined and is proposed as a critical common ground between the “on-the-ground” data practitioners and the decision-makers who act on new knowledge. Reference is made to published cases on the role of people in deploying advanced analytics tools for gaining new knowledge and insight across pharmaceutical manufacturing.