Self-regulation in entrepreneurs: integrating action, cognition, motivation and emotions

Psychological processes (e.g. cognition, motivation, emotions) have emerged as key to understanding entrepreneurial actions and success. Currently, we do not know enough about specific entrepreneurial psychological processes and particularly lack knowledge about their cumulative or interactive effects. Self-regulation offers some promise in understanding these issues. However, self-regulation in entrepreneurship has not been fully explored, which limits our understanding. We address this by introducing an integrated model of episodic self-regulation (the A-CEM-A model) to map the reciprocal regulatory effects of action, cognition, emotion, and motivation in entrepreneurship research and isolate a series of propositions stemming from the model. We further explore the resource implications of the A-CEM-A model for entrepreneurs managing several self-regulatory processes simultaneously. The A-CEM-A model offers a novel and unique insight on entrepreneurial action and psychological processes, and presents a roadmap for future researchers interested in adopting an episodic process perspective in entrepreneurship research.