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Tattoo: marketplace Icon

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journal contribution
posted on 2018-05-22, 13:42 authored by MAURICE PATTERSONMAURICE PATTERSON
The tattoo may be considered iconic in terms of its ability to reflect and contribute to consumer culture. It encapsulates contemporary tensions between the paradigm of plasticity that has engulfed the body and skin and a disavowal of that paradigm by marking the body in a permanent fashion. Tattoos also manage to articulate discourses of deviance and the mainstream, difference and sameness. Further, the “invariant processual contour” of tattoo remains the same across cultures and histories while also managing to evidence differences in emphasis. Similarly, the functions of tattoo in terms of decoration, ritual, identification, and protection continue to trace the boundaries of their possibilities. Ultimately, in a culture that values individuality, these coordinates of tattoo offer a clear opportunity to (re)story the self in infinitely customizable ways.

History

Publication

Consumption, Markets and Culture; 21 (6), pp.582-589

Publisher

Taylor and Francis

Note

peer-reviewed

Rights

This is an Author's Manuscript of an article whose final and definitive form, the Version of Record, has been published in Consumption, Markets and Culture 2017 copyright Taylor & Francis, available online at: https://doi.org/10.1080/10253866.2017.1334280

Language

English

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