Transition project: reflections on design education in practice

The Product Design and Technology (PDT) teaching team at the University of Limerick have developed an immersive, novel learning experience. This offers final year design students a unique opportunity to develop real world professional design skills while demonstrating to collaborating companies (those that design is not a core feature of) the value design can add to their business. Collaborating company types, of which half were design led, included: medical device, product experience, design consultancy, design for manufacture, safety products, refrigeration, and new product development.